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Matt, Founder of New Chapter Coaching.

Hey, I’m Matt. I’m a 32-year-old fitness and nutrition coach, longtime lifter and foodie at heart.

With over 15 years of training experience under my belt, I’ve learned what works and what doesn’t – especially for busy, hardworking people who want results while balancing real life.

My journey into this industry didn’t start with a perfect plan. It started with many setbacks and a lot of trial and error. I spent the best part of a decade on the typical rollercoaster of yo-yo diets, trying every new fad from Atkins to paleo, carnivore to keto and anything else you can think of!

In my mid-twenties I started paying attention to evidence-based nutrition and training. That’s when I discovered that the key to progression was forming simple, sustainable habits rather than making extreme changes. My interest grew into passion and soon I found myself filling any spare time with podcasts, videos or books around the subjects.

Since then I have completed my Certificate IV in Nutrition, Health and Wellness Coaching with Vast Fitness Academy and I went on to build New Chapter Coaching for people exactly like me: driven but imperfect.

Whether you’re looking to build muscle, lose body fat or just want to finally feel good in your own skin – if you’re ready to take control of your health then I’m here to coach you through it, step by step.

Let’s write your New Chapter together!

Start new chapter

What I offer

Nutrition and Training Plans

Personalised macronutrient targets and training plans, tailored specifically to your goals and lifestyle

Habit Building & Accountability

Weekly check-ins, mindset coaching, and progress tracking.

Testimonials

After being out of football for nearly a year with a knee injury I felt like I’d let myself go a bit. I was eating whatever I wanted and barely training properly. I started working with Matt and within a few weeks I felt like myself again. There was no crazy diet, just structure and accountability. I’m back playing now and feel fitter and sharper than I did before I got injured.

Rhys, 25

Working with Matt has opened my eyes to a new way of looking at training and nutrition. I spent the last 3 years of my life super dialed in and I fell out of love with the process. Training become mundane and eating became a chore. Over the last 12 weeks of working with Matt I have fallen in love with it all over again. I feel like I’m doing so much less than before but seeing better progress. Looking forward to see where the next few months take me!

Victoria, 28

I’ve got two young kids and a busy job so fitness had taken a back seat over the last few years. I wasn’t huge or anything but started feeling uncomfortable in my clothes and was tired all the time. Having a young family, I didn’t want to go on a strict diet or live off chicken and broccoli. Matt made it easy to get back into a routine that actually works for me. I can still take the family out for meals on the weekend but I’ve lost weight, built some muscle and just feel better in myself.

Dan, 34

New chapter coaching was recommended to me by a friend who knows Matt. I was a bit sceptical at first having never had a coach before but the process was simple. I’m not great with technology so tracking my food took a bit of getting used to but Matt was patient and talked me through it. I was able to have a takeaway with my wife on the weekend and I still shifted 12lbs in the process. Would definitely advise new chapter for anybody in a similar boat as me.

Gav, 52

Before I started with New Chapter Coaching I was going out every weekend, drinking too much and eating whatever I wanted. I knew something needed to change because it would take me until Wednesday to get over a Saturday night. Working with Matt has been much less restrictive than I thought working with a coach would be. I’m still young so didn’t want to give up my social life, I just wanted to learn how to balance it better. Now I train consistently, eat well most of the time and still enjoy the odd night out. It’s the first time I’ve actually stuck with something long-term and the results speak for themselves.

Luke, 28

I’d recommend Matt to anybody who has struggled to keep off weight for a sustained period of time. I always found it easy to lose weight through aggressive dieting but would constantly find myself putting it back on and going through the same cycle over and over. I’ve been working with Matt for the past year and it’s the longest I have been happy with how I look. Granted I don’t look ready to step on stage but that’s not what I’m after. I just wanted to feel good in my clothes and have confidence in the way I look and I can comfortably say I have achieved that with Matt.

Steph, 43

I recently became a dad for the first time and throughout the pregnancy I found myself joining my Mrs with the takeaways and late night snacks. I kept saying I would shift the weight when the baby came but then when he arrived I had zero time or energy to train. Matt helped me figure out a routine that fit around family life. I thought I had to be in the gym every day to see a difference but 3 x 45minute gym sessions per week plus making smarter food choices is all it took. I check in with Matt every Monday but he’s always available on WhatsApp if I need help on any other days. Thanks to New Chapter Coaching I feel back to my old self!

Ben, 33

Coaching Packages

Free

30-Minute Discovery Call

Start your journey with a relaxed chat. No pressure, no sales pitch.
We’ll talk through your goals, current habits and what’s holding you back. We’ll then map out a clear action plan for your training and nutrition.
You’ll walk away with direction, confidence and clarity – whether you decide to write your new chapter with us or not.

$450 (£225)

6-Week Kickstart Program

Perfect for anyone who is ready to reset their routine, build healthy habits and see noticeable results in just six weeks.

Personalised nutrition plan tailored to your lifestyle and goals.
Weekly video or voice note check-ins for accountability and support.
24/7 access to me via WhatsApp.
Mid-program 60 minute review to keep progress on track.
Training guidance for gym or home workouts.

Build momentum, consistency and confidence while also seeing results.

PAY NOW

$800 (£400)

12-Week Transformation

Perfect for those serious about long-term change and ready to commit to the full process.

Everything that is included in the 6-week Kickstart but at double the duration for even better results.

PAY NOW

$299 (£150)

Per month

Ongoing Coaching

Available to clients who’ve completed a program and want to maintain progress with continued structure and accountability.

Monthly goal review and updates
Weekly check-ins for ongoing support
Program and nutrition adjustments as needed
24/7 access to me via WhatsApp

Stay consistent, stay accountable and keep moving forward without losing momentum.

Subscribe now

Your New Chapter Starts Here.